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Public Relations Management

ISBN

9781635492422

Publisher

Larsen and Keller Education

Language

English

Publication Year

2017

Category

Business and Management

Pages

233

Price

142 $

Description

Public relations management is a part of marketing mix. It is used to promote or advertise any product, idea or service. It refers to the managing of the image of a company or an individual in the market. It includes topics like media relations, internal communications, government relations and crisis communication, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of public relations. The topics included in it are of utmost significance and bound to provide incredible insights to the students. It will provide comprehensive knowledge to the readers.