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Strategic Management for Tourism and Hospitality

ISBN

9781682852408

Publisher

Willford Press

Language

English

Publication Year

2016

Category

Tourism and Hospitality

Pages

266

Price

153 $

Description

Tourism and hospitality is swiftly advancing as a significant economic industry. The traditional form of tourism has diversified into various forms of tourism such as ecotourism, educational tourism, etc. The present book discusses the various principles and strategies in different forms of tourism. Some of the studies included in this text revolve around health tourism, human resource management, electronic marketing, sustainable tourism, adventure tourism, policies and planning, etc. This book will serve as an essential guide for students, academicians, professionals and policy makers associated with the field of tourism and hospitality.